Looking to grow your business? Then Instagram is a great place to start. It has over a billion active users and it has just recently added new tools that creators and businesses can use to increase their audience base. One of the newest tools is Instagram Reels. Although a lot of people say that reels are a lot similar to TikTok, it’s a good option for businesses who want to reach out to Insta users who may not be on TikTok. If your marketing plan includes Instagram, here are some tips to help you make the most of reels.
Check TikTok trends
If you need inspiration for your reels, TikTok is a great place to get inspired. Since it’s focused on short videos, you may want to check it out if you want content that will go viral. Whatever’s trending there can help your Instagram reel trend as well. But don’t copy videos as-is. Instead, make a version that represents your brand image and post it as a reel. You can record one directly from the app’s camera or you can create one in an online video editor and upload it to the platform later.
If you already have an account on TikTok, repurpose your videos for Instagram reels. Make sure to remove anything that will associate it with the previous platform, like a watermark, then resize it to fit Instagram.
Remix, another tool that Instagram launched, allows videos to be used side-by-side with another. This concept is similar to TikTok’s Duet, wherein the original video is on one side of the screen and the remix is on the other, creating a new split-screen type video. Video owners have the option to turn this feature on or off. If you want your reel to reach more people, allow remixing so that users can recreate, react, or go along with it and repost it for their followers to see. This kind of user-generated content is a great way to collaborate with influencers and creators.
Some of the most popular types of videos are those that teach viewers how to do something. How-to videos help portray you as an expert, or at least very knowledgeable, and viewers who get valuable tips or lessons from you are more likely to recommend you to others. Each reel will contain one to three quick tips or you can break down a 10-tip content into ten reels. This way, viewers will follow you to complete the series of free tips you are giving out.
Aside from tips, you can also do an FAQ concept. Tackle a frequently asked question for each reel and give a teaser for the next question you will be making a short video about.
The majority of consumers prefer authentic, less-edited content over overly-produced, super slick videos. It’s recommended to create reels that show raw videos about your product or service, your team, and your brand. Popular examples would be:
- A day in the life: Feature each of the people behind your brand and share what a day of working for your company is like.
- Behind-the-scenes: Shares glimpses of behind-the-scene moments during photoshoots, event prep, and more.
- Street interviews: Interview customers as they shop or dine in your establishment, recording feedback in real-time.
Such reels can help show the human side of your business. It puts a face to a brand. Raw and unfiltered footage connects better with your audience because they don’t feel sold to.
If you are launching a new service, promoting an upgraded product, hosting an event, or just putting out new content, a teaser can help get your audience excited. Not only is Instagram reels the perfect place to post a trailer because it features short videos, but because it also reaches more users as compared to in-feed videos. The content you post on your feed is shared to and seen by your followers alone. Reels, on the other hand, are public, more likely to be featured on the Explore tab, and are easy to share.
Instagram reels for business
One awesome thing about Instagram reels is that it’s a fairly new feature so there aren’t many brands using it yet. If you want to reach more consumers on Instagram, you better take advantage of this new feature while it’s still gaining traction. You can start with these simple ideas and get more and more creative and adventurous as you go along.