Increasing sales and enhancing sales performance are currently top priorities for many firms. No matter what business you are in or what you are offering, there is always a need to boost sales.
Over the past five years, conventional selling techniques and long-term sales strategies to improve sales performance have been gradually shifting, but the significant shifts and changes we witnessed in business – and, ultimately, in everyday life – last year expedited this movement. Businesses are looking for the best advice, techniques, and methods to improve sales and seller performance.
The first and most crucial step in any marketing campaign is creating your online presence. When you build a website, you are claiming sole ownership of a digital place. The next step is to develop a growth strategy for your business, using the top marketing methods to boost leads, website traffic, and customer acquisition.
We’ll examine precisely which marketing strategies to concentrate on in the upcoming year to drive major growth for your company, ranging from influencer marketing and PR to SEO.
1. Automate Repetitive Tasks
Think about it: The typical SDR spends 17% of their time prospecting and investigating leads, and 21% of their time sending emails. The most successful salespeople sometimes spend more time setting up or entering data than they do closing deals.
These chores may be eliminated from your workload or made simpler by sales automation solutions. By automating tedious procedures, salespeople may devote more of their cognitive energy to high-value tasks like developing targeted relationships. To find out which tasks you and your teammates are performing repeatedly, start with an audit.
Next, give priority to the repetitious processes that can and should be automated. Two fantastic places to start are data entry and company research. Once you’ve completed the menial jobs, you can go on to more complicated choices, such as automating your email prospecting.
2. Content Marketing
In the past ten years, there has been a shift in the marketing mindset. Today, there is an increase in blogs, podcasts, and webinars that are interesting to audiences and inclusive, giving them a sense of connection with businesses. The process of producing worthwhile and educational information is now a win-win.
Your business can strategically interact with clients in a meaningful way with the aid of content marketing. Additionally, content marketing aids in brand awareness, authority building, and narrative development. Focusing on this strategy early is advantageous because you might later share your content on social media or email newsletters.
3. Search Engine Optimization
Micro-moments abound in search engines. When someone wants to study, buy, or do something, these are high-intent situations. You are engaging in search engine optimization SEO by maximizing your chances of showing up in these situations by ranking higher on search engines. You can drive the correct kind of traffic to your website by using SEO strategies.
People that find you through searches already have a purpose when they visit your company website. The main advantage isn’t only more website traffic. SEO also increases bottom-line sales. In fact, SEO is preferred to pay-per-click (PPC) advertising for generating sales, according to 70% of online marketers.
4. Focusing on High-Performing Channels
There is a reason why businesses no longer promote specific products in newspaper advertisements. Some channels simply aren’t winners in today’s market for showcasing goods or services. Concentrating on channels that aren’t doing well would almost certainly delay your role.
Track which channels function best for your team (perhaps LinkedIn Mail gets the highest response rate) and continues to develop processes that support more concentration on those areas to determine where to direct your attention for the best results. It’s crucial to often check your channels.
One channel’s success this year does not guarantee it will always be the undisputed champion. Always be interested in how your channels are performing, and don’t be reluctant to attempt new prospecting strategies.
5. Influencer Marketing
People don’t buy things and services, claims author and businessman Seth Godin. They purchase kinship, legends, and magic. These insightful comments perfectly capture the influencer marketing power. Influencer marketing, one of the fastest-growing marketing techniques, relies on real individuals to represent your business.
Influencers are someone with a significant following or standing in a certain industry or sector. This is one of the best marketing techniques since it allows you to expose your goods and brand to a large following without having to invest time in growing the following. More than that, the influencer you’ve selected to collaborate with has the power to persuade potential customers to make a purchase.
The secret is to identify influencers who can relate to your brand and its beliefs. Start small with your collaborations with nano- and micro-influencers. Surprisingly, they frequently have engagement rates and conversion rates that are substantially greater than those of accounts with large followings.
6. Using Incremental Closes
Utilize incremental closes to hasten your prospect’s purchasing process and get them ready to buy. By making a series of little promises, you may get the customer more involved in the transaction, encourage them to say “yes,” and learn about their preferences.
You should first prepare the request you’ll make following each conversation. These requirements must benefit both you and your prospect. They ought to grow bigger and more significant as you get to know your prospect and win their trust.
7. Media and PR
It’s time to spread the news once your company and website launch. Positive media coverage and traction will help your company become more well-known and attract the public’s attention. There are many different types of marketing tactics used in this field, including TV, newspapers, radio, and podcasts.
The news and visibility you receive should ideally be earned naturally (unpaid), however even if you’re thinking about hiring a paid PR firm, the ROI may be worthwhile. Even Bill Gates admitted that he would spend one dollar on public relations if he only had two dollars left.
8. Early Pricing
When was the last time you were pleased to discover an additional charge when you were being rung up at a cash register? Most likely never. People dislike being shocked at the last minute with additional expenses and fees. So, while it may be tempting to hide the price to lessen the sting of cost, doing so almost always prolongs and frustrates a transaction.
Make it absolutely obvious what a prospect will obtain from your service rather than tactfully doling out additional prices or fees, which are difficult and time-consuming to explain later. Transparency in pricing builds trust with customers and protects you against unforeseen concerns in the future.
You should consider a variety of advertising strategies for your business. The choices are numerous and include social media and social media advertising in addition to TV and print advertising. There is no doubt that using online advertising to engage your audience is a successful strategy. Your sponsored marketing spend will be more effectively targeted, tracked, and measured thanks to its digital technology.
Your development in the field of digital advertising will be greatly aided by learning how to promote on Google early on. Google is the most widely used search engine globally, thus you should outrank your competitors by showing up for pertinent, strategic keywords. Advertising on Google and several social media platforms is referred to as pay-per-click (PPC) advertising.
10. Affiliate Marketing
To answer the question, “What is affiliate marketing?” Think of them as paid partnerships where third parties promote your brand on your behalf. By setting up an affiliate marketing network, you’re ultimately collaborating with another affiliate who will promote products on their blogs, social media pages, and other online channels.
Their sales are monitored by special links known as affiliate links, which enable the person to be paid based on performance. Since affiliate marketing is becoming more and more popular, more businesses are launching their own affiliate programs. As a result of this expansion, 81% of advertisers now incorporate affiliate marketing into their overall marketing plans.