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Cultivating Ashwagandha: Bridging Tradition, Medicine, and Commerce

Ashwagandha's Potential: Medicinal Benefits

Over the past decade, numerous villages have felt the impact of climate change, reshaping the landscape of subsistence farming. Ashwagandha, a remarkable crop, has emerged as a savior for farmers, offering not only financial stability but also an opportunity to diversify their agricultural practices beyond tradition. Packed with a plethora of biochemical elements, Ashwagandha provides remedies for a range of symptoms. Every part of this plant possesses medicinal properties, with the root being especially valuable in the market.

Thriving in arid and marginal soils, Ashwagandha is a drought-tolerant, annual herb that captivates farmers, despite certain production constraints. This allure has led to large-scale cultivation, attracting farmers eager to explore this avenue. In recent times, a notable transformation occurred, catalyzed by the aftermath of Covid-19, whereby even humans have begun incorporating Ashwagandha into their routines.

Ashwagandha, also known as Winter cherry or Withania somnifera, holds significant medicinal importance and is indigenous to India. Its roots have been a staple in Indian traditional medicine for over four millennia. A branching undershrub, Ashwagandha reaches a height of approximately 1.50 meters and thrives in dry and subtropical regions. Resilient and capable of enduring drought, this plant’s rich bio-compounds have cemented its enduring value, especially in regions like Madhya Pradesh, where it holds a significant monopoly.

Cultivated extensively in states such as Rajasthan, Punjab, Haryana, Uttar Pradesh, Gujarat, Maharashtra, and particularly in Madhya Pradesh, Ashwagandha has garnered immense attention. In Madhya Pradesh alone, it blankets over 5000 hectares of land.

Despite its agricultural cultivation, Ashwagandha is still categorized as forest produce, attracting a biodiversity tax imposed by the central government. The estimated production of Ashwagandha roots in India surpasses 1500 tonnes, yet the annual demand necessitates a production of around 7000 tonnes, urging a surge in cultivation. The roots are celebrated for their numerous medicinal properties.

Ashwagandha’s Potential: Medicinal Benefits

Ayurvedic Chyawanprash or Chyavanprash
Ashwagandha: Medicinal Benefits

Ashwagandha, renowned in Ayurveda as a potent rejuvenating agent, holds a paramount position in herbal medicine. Utilizing its roots, seeds, and leaves, Ayurvedic and Unani medicinal practices have harnessed its healing potential. The roots of Ashwagandha play a vital role in treating various ailments such as rheumatic pain, joint inflammation, nervous disorders, and epilepsy. When dried, these roots are employed as a tonic for a range of issues including hiccups, colds, coughs, female health concerns, sedation, senile debility, and ulcers.

Moreover, the leaves find applications in alleviating carbuncles, inflammation, and swellings, with the leaf juice being beneficial for conjunctivitis. The bark, when decocted, serves as a remedy for asthma and local application for bed sores. Leveraging Ashwagandha and its extracts, herbal teas, powders, tablets, and syrups are prepared, serving a multitude of purposes.

Within Ashwagandha lies Withaferin A, a phytochemical predominantly present in the leaves, showcasing remarkable antitumor activity. This annual herb thrives in drought-prone regions, making it a preferred choice for cultivation in rainfed areas with marginal soils.

Farmers, especially small and marginal ones in states like Madhya Pradesh, Rajasthan, Andhra Pradesh, and Karnataka, are increasingly drawn to its cultivation due to its adaptability and the high market demand for its roots. The prospects are promising, foreseeing an excellent future for expanding cultivation and venturing into the production of diverse value-added products derived from its roots, leaves, and seeds.

Therapeutic Properties and Pandemic-Driven Demand

Various components of this plant showcase a diverse array of activities, encompassing abortifacient, amoebicide, anodyne, bactericide, contraceptive, diuretic, emmenagogue, fungicide, narcotic, pediculicide, sedative, spasmolytic, adaptogenic, and tonic properties.

Folk medicine has historically harnessed preparations from this plant to address a wide spectrum of ailments, including arthritis, asthma, adenopathy, anthrax, bronchitis, cancer, candida, colds, coughs, cystitis, debility, diarrhea, dropsy, dyspepsia, fever, gynecopathy, hiccups, hypertension, inflammation, lumbago, nausea, piles, psoriasis, ringworm, scabies, senility, smallpox, sores, syphilis, tuberculosis, tumors, typhoid, uterine disorders, and wounds.

In traditional medicine, Ashwagandha-based drugs find application in treating general, sexual, and nervine debility, stress, bone weakness, anxiety, high blood pressure, constipation, aging, muscular weakness, and insomnia. Additionally, it serves as an everyday health supplement to combat modern-day stress.

Ashwagandha leaves are utilized to alleviate fever, lesions, swelling, sore eyes, and syphilitic sores, while the green berries prove effective against ringworm infections, animal sores, and horse’s girth galls.

The onset of the COVID-19 pandemic witnessed a surge in the demand for Ashwagandha due to the presence of withanolides, a crucial component in the preparation of therapeutic and preventive drugs. This global health crisis has opened new avenues and opportunities for the large-scale cultivation of the Ashwagandha plant, addressing the increased demand and ensuring a balanced supply.

Also read – Jatropha Curcas: Cultivating a Greener Future with Biodiesel in India

Commercial Potential and Cultivation Practices in India

The worldwide interest in this plant, coupled with the soaring demand for its roots, presents a significant opportunity for large-scale commercial cultivation. The current market prices for the roots are appealing, providing economically lucrative returns compared to traditional crops.

Moreover, the ease of cultivation in rainfed conditions and the potential for integrating this crop with traditional crops through strategic crop sequencing add to its appeal. There are promising prospects for marketing both the leaves and seeds, and by-products can be utilized profitably, offering room for value addition to boost profits. However, it’s worth noting that while current exports are limited, exploring large-scale exports of roots and value-added products remains a potential avenue for growth.

Ashwagandha cultivation practices in India are primarily concentrated in specific regions. Commercial cultivation occurs in the rainfed crop regions of Kota district in Rajasthan and in tehsils like Bhanpura, Manasa, Neemuch, and Jawad in the Mandasaur district of Madhya Pradesh. Additionally, cultivation initiatives have been launched in various locations across Andhra Pradesh such as Anantapur, Kurnool, Mahabubnagar, Warangal, and Prakasam districts, along with a few locations in Karnataka.

Cultivation of Ashwagandha: A Comprehensive Guide

Fresh Ashwagandha leaves with fruits isolated. Withania somnifera plant
Fresh Ashwagandha leaves with fruits

Soil and Climate for Optimal Growth

In India, Ashwagandha thrives in regions between 23°N and 33°N, at elevations ranging from 180 to 1700 meters above sea level. Semi-arid tropical areas with 500-750 mm of annual rainfall are ideal for cultivating this crop. The growth period requires a dry season, complemented by one or two late winter rains to facilitate proper root development. The plant flourishes in well-drained sandy, sandy loam, or light-textured red/black soils with a pH of 7.5-8.0.

Varieties for Enhanced Yields

Notable high-yielding Ashwagandha varieties include Poshita and Rakshita, released by CSIR-CIMAP, Lucknow, and Jawahar 20, primarily cultivated in Madhya Pradesh. Another noteworthy variety is WSR, released by CSIR-Regional Research Laboratory, Jammu. Nagori, a local variety, is recognized for its starchy roots. The Jawaharlal Nehru Krishi Vishwavidyalay, Madhya Pradesh, introduced the “Jawahar” variety, boasting high alkaloid content and suitability for high-density planting.

Seed Rate, Germination, and Sowing Time

Sowing methods for Ashwagandha vary based on whether it is a rainfed or irrigated crop. Rainfed crops are typically sown by broadcasting the seeds (15-25 kg/ha) mixed with sand. On the other hand, irrigated crops are sown in rows 20 cm apart, maintaining a plant-to-plant distance of 5-10 cm (5-10 lakh plants/ha). Seeds germinate within 6-10 days post-sowing, with occasional treatments using nitrogen salts to enhance germination and seedling vigor. Sowing is done when soil moisture supports good germination.

Maintenance Practices: Thinning, Weeding, and Fertilization

Thinning of seedlings is carried out 25-30 days after planting if needed, followed by manual weeding. Fertilizer application varies by region, with organic farming gaining popularity due to the increasing demand for organically grown medicinal plants. Irrigation, although generally rainfed, can be supplemented with light irrigations once every 15-20 days in areas with irrigation facilities.

Pest and Disease Management Strategies

Withania somnifera is susceptible to various pests and diseases, including leaf spot disease caused by Alternaria alternata and infestations by treehoppers, carmine red spider mites, and invasive mealybug species. Organic farming practices involve the use of botanical pesticides such as neem products, cow urine, and garlic-chilli extract to combat pests and diseases.

Harvesting and Post-Harvest Handling

Ashwagandha is ready for harvest 180-210 days after planting, depending on the region. The entire plant is uprooted, and roots are separated, cleaned, and dried either as whole roots or cut into small pieces. Berries are hand-plucked, dried, and crushed to extract the seeds.

Yield, Profits, and Cost Analysis

On average, 1 hectare of commercial cultivation yields approximately 3 to 5 quintals of dry roots and 50 to 75 kg of seeds. The crop offers a potential for maximum yield of up to 6.5 to 7.0 q/ha. Quality roots are in high demand, fetching competitive prices in the market. The cost of cultivation, post-harvest handling, and grading roots are considered for calculating the net profits.

Grading and Storage of Roots

Dried roots are meticulously graded based on length, diameter, solidity, and color. Grading ensures that superior-quality roots, stout and long, command a premium price in the market. Proper storage techniques, including avoiding moisture and fungal attacks, are imperative to preserve the quality of dried roots.

Utilization of Berries and Seeds

Berries are carefully harvested and processed to extract seeds, which can be stored for the next crop cycle. The utilization of both berries and seeds is crucial for maximizing overall profitability and ensuring sustainable cultivation practices.

Exploring the Market Potential of Ashwagandha


Value Addition for Enhanced Utility

Ashwagandha offers a plethora of value-added products such as root powder, capsules, root extract, and even herbal beer, in addition to traditional medications derived from the plant. The plant presents an opportunity for creating health drinks, herbal teas, functional foods, nutraceuticals, and cosmeceuticals, giving rise to potential enterprises and expanding market reach. While Ashwagandha is generally well-tolerated, prolonged studies are needed to fully understand its long-term effects.

Market Dynamics and Potential

The global market for ashwagandha extract has been on a steady rise, with a value of $864.3 million in 2021, projected to reach an impressive $2.5 billion by 2031. Regions like Neemuch and Mandasaur in Madhya Pradesh are globally recognized markets for Ashwagandha, attracting importers, domestic buyers, processors, traditional practitioners, and Ayurvedic and Siddha drug manufacturers. The domestic demand alone stands at approximately 7000 tonnes annually, indicating significant market potential.

Challenges and Future Prospects for Cultivation and Business

Despite its promising potential, Ashwagandha cultivation and business face several challenges such as market exploitation by middlemen, price fluctuations, demand-supply imbalances, limited exports, patenting concerns, changing climatic conditions, low root yields, and pest and disease infections. However, the demand surge during the Covid-19 pandemic and the preference for plant-based medicine provide ample opportunities for large-scale commercial cultivation of Ashwagandha, particularly in Andhra Pradesh and other Indian states.

Medicinal Applications and Health Benefits

Ashwagandha, experiencing heightened demand during the Covid-19 pandemic, has emerged as a significant component in preparing preventive and therapeutic drugs. Its applications extend to herbal teas, powders, pills, and syrups that aid in managing arthritis, fatigue, high cholesterol, stress, healing processes, impotence, and blood sugar levels. While generally safe, caution is advised, especially for individuals with certain health conditions.

Adverse Effects and Precautions

While Ashwagandha is generally well-tolerated, caution is advised, especially when consumed in large doses. Potential side effects may include diarrhea, headache, sedation, or nausea. Special care is recommended for pregnant and breastfeeding individuals, those with diabetes, alcohol dependence, or liver disease, ensuring consultation with healthcare professionals before usage.

Ashwagandha has garnered interest on a global scale, evident from numerous patents filed by both Indian and international organizations. This growing interest emphasizes the need for India to increase scientific studies on this plant urgently to counter potential patenting challenges and fully harness its medicinal potential. Addressing these concerns will ensure the equitable benefits of Ashwagandha reach the appropriate stakeholders.

Ravi S. Behera
Ravi S. Behera
Mr. Ravi Shankar Behera, PGDAEM, National Institute of Agricultural Extension Management (MANAGE), Hyderabad is an independent freelance Consultant and Author based in Bhubaneswar. He is an Honorary Advisor to grassroots Voluntary Organizations on Food Security, Forest and Environment, Natural Resource Management, Climate Change and Social Development issues. Ravi has lived and worked in various states of India and was associated with international donors and NGOs over the last twenty three years including ActionAid, DanChurchAid, Embassy of Sweden/Sida, Aide et Action, Sightsavers, UNICEF, Agragamee, DAPTA and Practical Action. He has a keen interest in indigenous communities and food policy issues.

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